id: 38276
Title: The idea of creativity in advertising
Authors: Bielkin I.
Keywords: creative, advertising, sales, need, consumer
Date of publication: 2024-12-13 13:16:07
Last changes: 2024-12-13 13:16:07
Year of publication: 2024
Summary: The chapter examines the essence and features of advertising creativity, its influence on marketing communications, as a means of rapid response and targeted influence on consumers and intermediaries. Advertising creativity is a conscious activity aimed at obtaining certain results, which is able to use elements of modern art to create the desired brand image.
URI: http://81.30.162.23/repository/getfile.php/38276.pdf
Publication type: Монографії видані за кордоном
Publication: In: Features of the development of the agricultural sector of Ukraine’s economy in the context of European integration. Monograph. Primedia eLaunch, Boston, USA, 2024. P. 73-87. DOI: 10.46299/979-8-89692-747-1.4
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Published by: Адміністратор
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