id: 31760
Title: Innovative management of marketing activities of the enterprise
Authors: Polova O.
Keywords: innovative, management, marketing, enterprise.
Date of publication: 2022-10-26 14:12:18
Last changes: 2022-10-26 14:12:18
Year of publication: 2022
Summary: The modern stage of development of the agrarian sector of the economy of Ukraine is characterized by the gradual creation of fundamentally new conditions entrepreneurial activity. An economic situation is formed, under which it arises urgent need for further development of market orientation of production. The global food crisis caused a number of peculiarities in implementation of the production and commercial process of this industry. In this regard a real economic tool for organizing agricultural activities enterprises, taking into account the requirements of the market, becomes a marketing activity – complex and systematic method of solving problems of agricultural organization production All this requires solving a number of research tasks based on system approach, development and implementation of market strategies management for agricultural enterprises.
URI: http://81.30.162.23/repository/getfile.php/31760.pdf
Publication type: Монографії видані за кордоном
Publication: Information and innovative technologies in the turbulence era. Monograph 60. Publishing House of University of Technology, Katowice, 2022. Р. 303-320.
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Published by: Адміністратор
File : 31760.pdf Size : 1523618 byte Format : Adobe PDF Access : For all
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