id: 31211
Title: Organization of the system of marketing management of agricultural enterprises.
Authors: Mazur K.
Keywords: marketing management, agricultural enterprises, оrganization, system.
Date of publication: 2022-06-08 15:50:04
Last changes: 2022-06-08 15:50:04
Year of publication: 2022
Summary: In modern conditions, the search for innovative approaches to the management of agricultural enterprises is of great importance, among which a significant place belongs to marketing management. The results of the study suggest that the use of marketing management tools will help ensure the market orientation of the agricultural enterprise, which provides a focus on success, timely adaptation to the environment, gaining a leading position in the market, providing competitive advantage.
URI: http://81.30.162.23/repository/getfile.php/31211.pdf
Publication type: Монографії видані за кордоном
Publication: Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 7-39.
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Published by: Адміністратор
File : 31211.pdf Size : 2159464 byte Format : Adobe PDF Access : Only for VNAU users
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