id: 31149
Title: Sales policy in the enterprise marketing system.
Authors: Krasnyak O.Р.
Keywords: marketing, sales policy, activities, enterprises, consumers.
Date of publication: 2022-06-06 21:15:46
Last changes: 2022-06-06 21:15:46
Year of publication: 2022
Summary: In the current conditions of global transformation, the role of managing the marketing activities of agricultural enterprises is growing. An essential element of effective business is the understanding and use of the concept of marketing in the management of agricultural enterprises. The quality of marketing activities in management is decisive, as it determines the highly profitable rhythmic activities of the enterprise. Studies of agricultural enterprises in Ukraine confirm that the introduction of marketing, although becoming more widespread, but not yet fully used all existing forms of marketing management. That would ensure the competitiveness of agricultural enterprises, adaptation to constant changes in the environment and market conditions, the stability of economic conditions. The success of any agricultural enterprise depends not only on the financial results of its activities, but also on the proper organization of marketing activities and the flexibility of the management system, because under market conditions the company`s management needs market reviews, purchasing power research, sales forecasting calculations of the effectiveness of product advertising. Management, which does not keep up with the dynamic changes inside the enterprise and in the external environment, leads to the "death of ideas" and makes the agricultural enterprise incapable of adaptation and further development, and marketing is an integral part of the enterprise.
URI: http://81.30.162.23/repository/getfile.php/31149.pdf
Publication type: Монографії видані за кордоном
Publication: Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 218-252.
In the collections :
Published by: Адміністратор
File : 31149.pdf Size : 2125130 byte Format : Adobe PDF Access : For all
| |
|
|
