id: 31134
Назва: Formation of the marketing program of agricultural enterprises.
Автори: Kubai O.G.
Ключові слова: marketing program, agricultural enterprises.
Дата публікації: 2022-06-05 19:37:53
Останні зміни: 2022-06-05 19:37:53
Рік видання: 2022
Аннотація: In the current conditions of global transformation, the role of managing the marketing activities of agricultural enterprises is growing. An essential element of effective business is the understanding and use of the concept of marketing in the management of agricultural enterprises. The quality of marketing activities in management is decisive, as it determines the highly profitable rhythmic activities of
the enterprise. Studies of agricultural enterprises in Ukraine confirm that the introduction of marketing, although becoming more widespread, but not yet fully used all existing forms of marketing management. That would ensure the competitiveness of agricultural enterprises, adaptation to constant changes in the environment and market conditions, the stability of economic conditions.
URI: http://81.30.162.23/repository/getfile.php/31134.pdf
Тип виданя: Монографії видані за кордоном
Видавництво: Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 253-290.
Розташовується в колекціях :
Ким внесений: Адміністратор
Файл : 31134.pdf Розмір : 2198946 байт Формат : Adobe PDF Доступ : Загально доступний
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